The Detroit Orientation Institute (DOI) is a 3-day program that provides a historical perspective and candid look at Detroit. The intensive crash course is designed to orientate the participants in cultural, industrial, demographic, and municipal aspects of the city. Newcomers, business executives, professionals from non-profit organizations, government administrators and journalists typically attend. The program is held twice a year and enrolls 55 people at a time.

The video, along with photographs, was distributed on a CD-ROM among Detroit organizations.